PYUA

Better forever
Since its founding in 2008, PYUA has stood for functional and fashionable outdoor clothing with the highest sustainability principles. The vision of closing the textile cycle determines the entire mindset of the outdoor lifestyle brand. PYUA sees itself as a driving force to advance the topics of recycling and circular economy together with the entire industry. Together with ABS, the Freeride Film Festival and the Freeride Experience, PYUA belongs to the group of companies around Spin Capital based in Munich.

Recycled and recyclable materials
A jacket should be able to become a jacket again and clothing waste should become a raw material for the company’s own clothing industry again. In order for this to succeed, PYUA is uncompromisingly committed to socially and ecologically sustainable production: from the choice of materials for the products, to plant-based hangtags that become compost again and re-pack packaging that can be returned and reused. PYUA’s minimalist, timeless and versatile styles are not only durable, but are used across the seasons. Not wanting to compromise on functionality and performance, PYUA relies predominantly on high-quality recycled and recyclable materials, as well as strong partners like Sympatex.

Sustainable products of PYUA

PYUA
PYUA

Everwarm Parka (woman)

  • performance jacket for all year round
  • removable snow skirt
  • helmet compatible hood
  • 100% recycled PES and completely recyclable
PYUA
PYUA

Everwarm Parka (woman)

  • performance jacket for all year round
  • removable snow skirt
  • helmet compatible hood
  • 100% recycled PES and completely recyclable
PYUA
PYUA

Everwarm Parka (man)

  • performance jacket for all year round
  • removable snow skirt
  • helmet compatible hood
  • undyed: reduced water consumption in production
  • 100% recycled PES and completely recyclable