Haglöfs

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far-off place, it’s in the fabric of our culture and community. We are Outsiders by Nature: we draw outside the lines, think outside the box, and live outside our comfort zones.

Market

  • Outsiders by Nature
  • Responsibility
  • Technical designs

We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors and do all we can to ensure that it will still be there for future generations to explore.

Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship. Since 1914 we are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We get inspired by the Nordics and every detail is thought through: whether it is where a zipper is placed, why we took away a pocket and how we choose colors.

For FW23, we are launching a Touring dedicated product range within the L.I.M Segment. We found L.I.M to be the perfect concept to support these types of products, keeping in mind, key consumers’ needs for pursuing such an activity such as: breathable, lightweight, stretchy, long-lasting and rightly featured. In regards to fabric, we have been on the lookout for a partner that would check these boxes, yet with providing great water and breathability properties on top of good durability, hence our decision to move forward with the Sympatex fabric and membrane.

We have three pillars in our reponsibility stragey:
Our People: We have a positive impact on the communities we connect with.
A Life well lived: We offer products that are designed and made to last, supported by services that enable them to stay in circulation for generations.
Our Planet production: We fight climate change by reducing our carbon footprint even as our business grows.

Please find more here: https://www.haglofs.com/en/explore-haglofs/sustainability/our-sustainabilty-work