On the run
For the Swiss running brand On, everything starts with running. The Swiss company was launched by its founders – all athletes and newcomers to the industry – with the aim of developing a completely new running experience and making it even more fun by “running like on clouds”. Today, the company is established worldwide as a leading running brand with its passion for innovation and expertise in sports technology. On gained fame through world champions, Olympians and a fan base all over the world. They all appreciate the novel running experience that On invented and patented with its “Cloud” technology.
Performance, design thinking and sustainability go hand in hand
On believes that the future of their products is not linear, but rather circular. This starts with design and ends with recycling. Then the whole cycle starts again. So On’s design and innovation team has also unveiled the first fully recyclable running shoe, which is only available by subscription and goes back to On to be made into a new product. In addition to its core business, running shoes, On also has running wear in its range. The jackets, for example, not only impress with their performance and design, but also score points in terms of environmental friendliness. For example the lightweight “Waterproof Anorak,” made of environmentally friendly 3-layer laminate with the climate neutral, recyclable Sympatex membrane.