Rotauf, the outdoor brand from Switzerland, stands its ground against the apparel mainstream with consistent sustainability.
What matters most to you as a brand?
All our products are made in Switzerland, without exception. It is our concern to produce clothes that do not harm what we love the most: Nature and the people and animals around us. We therefore completely avoid the use of harmful materials and chemicals. We make the impossible possible and create a local, sustainable counter design to the global textile industry.
It looks like you have engineered change. We’re curious! Could you please share with us what’s so unique in terms of design?
We design no-frills products that SIMPLY work and provide our customers with what they effectively need: A high level of wearing and climate comfort and reliable protection from the elements. We develop products with a simple and timeless design and focus on aesthetic durability. We focus on clear shapes, classic colors and discreet labeling in the design of our products. The results are timeless and versatile classics, which can be optimally combined and also fit well into everyday life.
For us, it’s about collaboration. Please share with us, what makes Sympatex your perfect match and ingredient?
In addition to functionality and quality, the most important thing for us with our partners is that they share our values, pursue the same goals and ensure a high level of transparency. This is given at Sympatex to a high degree, which makes you the perfect partner.
Apparently, our planet matters to you, too! What’s your approach in that regard?
Experienced and passionate workers make high-quality products in the region and receive a living wage for doing so. Products are made from the most local materials possible, which are produced with respect for the environment and without the use of toxic chemicals. People and animals are treated with respect and addressed by name. The collaboration between suppliers, producers, brand and consumers is based on mutual trust and communication is personal and at eye level. All parties involved are proud of their jointly created products, which accompany and delight satisfied wearers for many years. As a brand, we work on various levels to realize this vision. Local production, materials as environmentally friendly as possible, no toxic chemicals, organic animal products, partnership relations, transparent communication, high quality, durable products.