Lurchi is the children’s shoe brand of Salamander GmbH, which has been part of Ara AG in Langenfeld since 2009. In 2018, over 1.1 million pairs of Lurchi and Salamander shoes were produced and sold. Lurchi is well established and respected on the market as a manufacturer of high quality children’s shoes.
What matters most to you as a brand?
Lurchi is a shoe brand – but Lurchi is much more. Lurchi is for children and for all of us who always remain a little child. For all people who never stop discovering. At YK-ID the motto is: “STAND OUT-BE YOURSELF”: You are unique. And for that reason alone, you stand out from the crowd. No one is like you. Sneakers from YK-ID give you the look and attitude for what you do best: being yourself.
It looks like you have engineered change. We’re curious! Could you please share with us what’s so unique in terms of design?
Lurchi offers its customers high-quality children’s shoes that are not either healthy and have a good fit, or are fashionable. But rather children’s shoes that are a combination of all three: Quality, fit and functionality. Special people deserve special. That’s why sneakers from YK-ID are the perfect blend of high-quality materials, cutting-edge technology and hip designs.
For us, it’s about collaboration. Please share with us, what makes Sympatex your perfect match and ingredient?
The perfect combination so that children’s feet always have the best foot climate: Warm and dry in cold wet weather. Dry in warm weather thanks to the high breathability.
Apparently, our planet matters to you, too! What’s your approach in that regard?
Our “Code of Conduct” applies to all partners who have a business relationship with us. It defines the social and environmental standards to be observed, e.g. with regard to child labor, forced labor, discrimination, remuneration, working hours, health, safety and environmental protection. Our technicians also visit the factories to monitor compliance with the standards. In addition, many leathers come from sustainable tanneries certified by the Leather Working Group.