CIOVITA

Born from a dream to bring top-tier European cyclewear to SA, we now design, test, and produce world-class kit in Cape Town—pushing cycling forward through innovation, quality, and a passion for performance.

The name CIOVITA, is a combination of Italian and Latin words meaning “life in motion” and this philosophy underpins our approach to an industry that is always pushing itself to go further and faster.

“We keep testing; we keep tweaking; we keep learning; and we keep searching. We keep moving. It’s all there in our name.”

We achieved a tailored fit for performance cyclists through process of trial and error, paired with detailed performance testing. With the use of premium trims and  echnical construction, we have produced a garment fit for purpose.

The use environmentally conscious materials and treatments, seamlessly align with our increased drive to make high performance cycling apparel that is kinder to the environment without compromising performance.

We use of recycled fabrics wherever possible, value waste reduction en employ responsibly from a local workforce. All combining to take small steps towards having a reduced impact.