What matters most to us at PICEA is creating meaningful products that regenerate rather than exploit. We believe in circular design, local production, and lasting quality. Our goal is to prove that fashion can have purpose, function, and a positive impact – for people and planet.

At PICEA, we approach design as a tool for regeneration. What makes our products unique is the combination of circular thinking and technical function. We use eco-innovative materials, design with mono-materials where possible for recyclability, and follow strict Eco-Design principles from concept to end-of-life. On top of that, our styles are made to perform – lightweight, quick-drying, and built for real-life use across multiple activities.

Sympatex is the perfect match for PICEA because we share the same vision: pushing the textile industry toward a truly circular and regenerative future. Sympatex offers high-performance membranes that are not only 100% recyclable but also climate-neutral — aligning perfectly with our zero-waste and eco-design principles. Their “closing the loop” commitment fits seamlessly into our product philosophy: technical functionality without compromising sustainability. Together, we can create durable outd

Sympatex is a perfect fit for PICEA because we share the same vision: to drive the textile industry towards a truly circular and regenerative future. Sympatex offers 100% recyclable high-performance membranes and offsets the resulting CO2 emissions – which fits perfectly with our zero-waste and eco-design principles. Their commitment to “closing the loop” fits seamlessly into our product philosophy: technical functionality without compromising on sustainability. Together we can create long-lasting products.

At PICEA, we believe that fashion should regenerate, not deplete. That’s why we’ve built our brand on a circular, regenerative model — from sourcing to end-of-life. We use responsible materials, produce locally in Europe, and work on-demand to avoid overproduction and waste. Together with partners like TURNS and Sympatex, we develop products designed for disassembly and recyclability. Beyond product, we educate and empower through our consulting platform PICEAlab.