Since its founding in 2008, PYUA has stood for functional and fashionable outdoor clothing with the highest sustainability principles. The vision of closing the textile cycle determines the entire mindset of the outdoor lifestyle brand. PYUA sees itself as a driving force to advance the topics of recycling and circular economy together with the entire industry.
What matters most to you as a brand?
As the first manufacturer of 100% recycled high performance outerwear, we develop our products from the idea of circularity. From design, production and use to recycling, this idea is firmly anchored in our corporate vision. As a sustainability pioneer, we have set ourselves the goal of completely closing the textile cycle in 2025, without compromising on design and performance.
It looks like you have engineered change. We’re curious! Could you please share with us what’s so unique in terms of design?
Timeless design and durability combined with innovative, sustainable and high-quality materials are the basis of our product development. Our styles, cuts and functionality allow for versatile, season-independent and sporty, sustainable use. Besides durability and versatility of our products, our vision and top priority is to close the textile loop.
For us, it’s about collaboration. Please share with us, what makes Sympatex your perfect match and ingredient?
In Sympatex we have found a partner who shares our values and vision almost congruently. We have both set ourselves the goal of closing the textile cycle.
Apparently, our planet matters to you, too! What’s your approach in that regard?
As a brand, we are driven by the desire to raise awareness of precisely these more conscious consumer choices.