7 Outdoor Influencers You Should Know

Outdoor influencers share their adventures in nature virtually. Whether it's vast mountain peaks, lonely lakes, or dreamy beaches - the selection of photo motifs is just as diverse as the influencers themselves

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Outdoor-Influencer beeindrucken ihre Follower vor allem mit Fotos von Sehnsuchtsorten.

Outdoor influencers definitely have a talent for always discovering the best outdoor spots that not everyone knows about (yet). For this, they sometimes accept long hikes, many metres in altitude and an early alarm clock. Today we show you the top 7 outdoor influencers you should know.

1. Daniel Ernst

More than 700,000 followers are now enthusiastic about Daniel’s photos. The photographer from Hessen travels with his campervan «Wilma» (with its own Instagram account: @bulli.wilma) through the wild nature of Norway, Sweden, Finland, Iceland, and the Faroes Islands and captures this with impressive photos in bright colors or from unusual perspectives. In his YouTube videos, he also shares his travel adventures up close.

«With my photography and my stories, I want to inspire people and trigger a desire, a motivation to leave the hustle and bustle behind, escape the routine, get outside, explore and experience nature,» says Daniel.

In the meantime, he has even published a book – a tribute to Europe’s wild north, of course.


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Ein Beitrag geteilt von Daniel Ernst (@daniel_ernst)

2. Frauke Hameister

Frauke is Europe’s most successful travel and outdoor photographer. The 24-year-old from
Leipzig has over 600,000 Instagram followers who follow her hiking and travel adventures, which she has been sharing on social media since 2014. With her photos, Frauke shows the beauty of nature, which she skilfully captures with impressive images.
Those who also want to capture their own outdoor experiences with dreamlike photos can
buy Frauke’s photo presets on her website.


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Ein Beitrag geteilt von Frauki – Made in Germany. (@frauki)

3. Marcel Lesch

His Instagram account sounds promising: «Evolumina» – here Marcel shows his ambition to capture the perfect moment in the best possible way with his camera. His great passion for nature has already taken the freelance outdoor and advertising photographer and filmmaker from Bonn around the world. From deserts to ice caves, thundering waterfalls in Iceland and the majestic mountains of the Alps, to the rainforests of the USA or the national parks in New Zealand. The outdoor influencer’s travel portfolio is impressive:

«The reason I chose the path of a freelance photographer is the fact that I can work almost freely. A possible restriction is only due to weather-related changes. However, this challenge is what I love about working in nature. I don’t work in a studio, my environment is not completely controllable, which is why I have to react spontaneously to possible changes,» Marcel says about his great passion.

If you can’t get enough of Marcel’s pictures, you can also hang them on your wall – on his website Marcel sells his great photos as murals.


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Ein Beitrag geteilt von Marcel | from Germany ?? (@evolumina)

4. Tom Jünemann

The photographer from Erfurt specializes in capturing beautiful landscapes and unique
places. On his Instagram account, the nature photographer shows the impressive beauty of
Europe and inspires his followers to go on a journey of discovery themselves. With the help
of his photo presets, even non-professionals are sure to succeed in capturing nature motifs
that inspire.


Sieh dir diesen Beitrag auf Instagram an


Ein Beitrag geteilt von Tom | Travel & Outdoor (@tom_juenemann)

5. Roman & Valentin

The two Swiss boys Roman and Valentin are not only close friends, they are cousins. Back in 2015, the two outdoor enthusiasts with a great passion for photography started their
project «Twintheworld». They wanted to communicate the beauty of the Swiss Alps to a larger audience. Due to the rapidly growing social media reach, the small project became a full-time job. In the meantime, the two are working with big brands like Mammut or Nikon and have founded their own «Twintheworld Agency» to help brands build up their social media presence systematically and strategically. Their passion for nature and hiking continues to drive them both out into the mountains.


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Ein Beitrag geteilt von Roman & Valentin (@twintheworld)

6. Sabrina Majnek

The Austrian is actually only available in a triple pack – with her dog and boyfriend. Her blogger name «BeRoSa» is an acronym consisting of the names of her three loved ones. Since 2014, Sabrina has not only shared her vegan lifestyle with her followers but
also her outdoor hobbies: hiking and climbing. On her blog, you can also find tour
descriptions, suitable hiking outfits, vegan recipes and everything about sustainability.

By the way, there is now another family member: daughter Sophia. She now also accompanies her mum on her outdoor adventures.


Sieh dir diesen Beitrag auf Instagram an


Ein Beitrag geteilt von Sabrina (@berosa_gogreen)

7. Marie & Jan

Since 2017, the happy couple from Hildesheim has been traveling around the world and
capturing their everyday travels on camera. On their YouTube channel and blog, they take
their followers with them on their travels, share their daily experiences and give helpful tips
on nutrition, recipes, sustainability, and the vegan lifestyle. They are currently building their
van, with which they plan to go on a big tour soon. Until then, you can have a look at their
past (world) travels on Instagram or watch tips and tricks about travel budgeting on their
YouTube channel.


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Which outdoor influencers inspire you with their photos and videos on social media? Let us know in the comments! And if you want to be inspired by influencers not only in terms of outdoor experiences but also on the topic of sustainability, check out our 10 favorite blogs for a sustainable lifestyle.

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