Sympatex Image Campaign
WHAT KIND OF WORLD DO YOU WANT TO LIVE IN? IT’S IN YOUR HANDS
Each of the different campaign motives shares the same principle and thus guarantees a value of brand recognition: the main image bluntly reveals a world not worth living in that will be future of us and our children if we do not take action immediately. Mountains of plastic waste, eroded landscapes, droughts or species extinction demonstrate massive environmental pollution, caused by humans and their predatory exploitation of nature. As opposed to this, a similar landscape is displayed in the front showing an unspoiled world which we strive for and will be able to preserve if we decide to develop clothes in a consistently sustainable manner.
The appeal “WHAT KIND OF WORLD DO YOU WANT TO LIVE IN? IT’S IN YOUR HANDS! calls for consciously deciding for a piece of sustainability, such as Sympatex. The campaign calls on the textile industry and market partners to radically change their mindset, while appealing to end consumers to do the same with every purchase. Consumers can choose already today environmentally friendly, climate-neutral and recycled clothes and shoes – without having to accept any compromise on performance.