Casual looks from “Down Under
The Australian surf brand Billabong creates clothing and accessories for sports like skating, snowboarding and surfing as well as for streetwear. The casual feel-good range convinces with colorful designs and maximum freedom of movement at all times. The company was founded in 1973 on the Gold Coast by Gordon and Rena Merchant and named after the Aboriginal word for waterhole or oasis. Meanwhile Billabong belongs to the brand portfolio of the US Boardriders Group.
No to the Status Quo
Billabong says no to the status quo and instead pushes for a higher standard. Bringing perfect technical function into line with the original Billabong style and blurring the boundaries between streetwear and outerwear. Promoting sustainability is also a core theme and is visible in all product lines of the Boardriders Group brands, especially in the outerwear, boardshorts and new outdoor range. For example, across the entire brand portfolio of the Booardriders Group, the Group’s CO2 emissions are being continuously reduced through cooperation initiatives and the use of recycled materials is being greatly expanded.
New materials bring many advantages: That is why Billabong works with strong partners. In the field of functional textiles, the company has made a conscious decision to use Sympatex as an environmentally friendly, fully recyclable and climate neutral membrane in a number of new models. The highly functional Sympatex membrane offers 100% waterproofness and windproofness, is optimally breathable and can be completely recycled.