The ‘perform better’ story

PERFORM BETTER WITH SYMPATEX – THE NEW CAMPAIGN

The new campaign focuses on the outstanding performance of the Sympatex membrane. It allows highly active people to literally ‘leave their sweat behind’ and achieve maximum performance aided by the optimum wearer comfort.

 

  • Central to this campaign is the product’s key benefit: optimum expulsion of sweat
  • The biking, running, freestyle and snowboarding print motifs show athletes at moments
    of peak performance
  • The shaken-off sweat silhouette – one of the main visual elements of the campaign –
    symbolises the effect of the Sympatex membrane
  • The membrane transports sweat outwards, helping to avoid overheating or excessive cooling
  • And what makes it so unique is that the more the wearer sweats, the more effectively the
    moisture is transported outwards
  • Hence the new campaign slogan: ‘Perform better without sweat’
  • The brand slogan ‘If nature had a choice’ highlights the importance that Sympatex attributes
    to protecting consumers and the environment

 

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